Michael Bellina

About Michael Bellina

Michael Bellina has spent over 30 years marketing for various industries, from new home construction to cosmetics. Today, he focuses on lead generation and lead nurturing for estate planning attorneys.

Posts by Michael Bellina:

The Estate Planning Client Journey: What Happens Between “I Should Do This” and “I’m Ready to Call

Why We Only Work with Estate Planning Attorneys (And Why That’s Better for You)

How to Stand Out When Every Estate Planning Attorney Promises the Same Thing

Why Estate Planning Is the Hardest Legal Niche to Market — And How to Do It Anyway

Red Flags to Watch for When Hiring a Marketing Agency as an Estate Planning Attorney

You’ve probably been pitched by a marketing agency before. Maybe more than once. And if you hired one, there’s a decent chance it didn’t go the way you hoped — […]

AI Is Coming for Estate Planning. Here’s What You Need to Know Before It Arrives.

Let’s be honest: AI is no longer a technology you can afford to dismiss, ignore, or pass off as something for tech startups and big corporate law firms. It’s here, […]

Why Your Google Ads Conversion Tracking Is Probably Lying to You

Google Ads gives you a lot of numbers, but numbers without context can lead you in the wrong direction. This post is the natural companion to that one — but […]

The Google Ads Quality Score Cheat Sheet: What Actually Moves the Needle

If you’ve ever wondered why your Google Ads cost per click keeps creeping up even when you’re doing everything Google tells you to do, Quality Score is probably the culprit. […]

Stop Wasting Your Google Ads Money Now!

Taking manual control will help you save your digital marketing budget.Many people say to trust the AI, but that advice is costing businesses a lot of money in 2026. Algorithms […]